Work at Booking.com
My responsibility was developing and implementing a marketing strategy.
I directed bespoke, culturally localised creative materials creation for online and offline channels, including TV commercials, digital ads, social media ads, YouTube ads for each campaign.
Brand campaign in Indonesia
Entered the new growth market, Indonesia.
Brand campaign in Japan
Increased a product and a brand awareness in Japan.
Loyalty Program campaign in EMEA
Increased a product awareness in EMEA.