Who is Sayaka?

With more than 13 years experience in marketing at well-known international companies like Toshiba and Booking.com, I offer a considerate marketing strategy and plan to you. 

Thinking as a local, understanding a consumer mindset, localizing marketing messages, understanding consumer behavior, visit retail outlets to see what people do and how they behave, learning from analyzing and interpreting data: these are among my strongest skills. Driving growth and marketing performance based on strategic, creative ideas and analysis is the driving force behind what I do best.

Toshiba, Tokyo (2009-2012) 

Marketing communications manager for a PC in Japan

MBA at Rotterdam School of Management Erasmus University, Rotterdam
(2012-2013)

Master of Business Administration, Marketing

Booking.com, Amsterdam (2013-2020)

UX copywriter team lead
Marketing communications manager

SAKENOMism, Co-Founder
(2020-Present)

Marketing Consultant, Sake sommelier

Freelance
(2020-Present)

- Head of Marketing at a gaming company
- Digital marketing consultant at a consumer goods rental company
- Content strategist at a research service company
- Marketing consultant at a retail company
- Helping the Japanese government increase exports to Europe

...and more..

Fun Facts about Sayaka

From Nagasaki, a friend of the Netherlands for over 400 years!

I've lived in the Netherlands since 2012. I chose the Netherlands to study an MBA because my hometown Nagasaki has a historical relationship with the Netherlands and wanted to do something contributing to it. I started managing a Facebook page of Nagasaki Kunchi, an annual festival with a 400-year history which has performances influenced by other countries including the Netherlands. I develop contents in both Japanese and English so that non-Japanese can also learn about the great international festival and now the page has 5.2k followers!

Certified Sake Sommelier

Do you know the word 'Nomi-nication'? It means 'communicating over drinking' in Japanese and I value it! I have a certification of WSET Sake Level 3 as well as Wine Level 1 and give a sake tasting workshop to B2C and B2B in Europe so that I can enhance gastronomic experience of European people and contribute to the increase in sake exports from Japan. Did you know sake and cheese are scientifically proven to form the perfect pairing? I introduce a new way to enjoy sake so that sake can be one of the most popular and widely available drinks in Europe. Interested? Check SAKENOMism, an online sake shop where I am a co-founder. 

A Big Bird Lover

I love an animal, especially a dog and a bird. I have two parakeets in my family and love spending time with them, taking a nap together, being chased to a bathroom, fighting for foods etc.. I also like watching a bird at a park like a Egyptian goose and they always comfort me :)

.. and a funky dancer!

I've practiced dancing since my uni. I used to participate in many dance competitions in both Japan and Europe, give a dance lesson and even join an international dance competition as a representative of the Netherlands! Now I dance just for fun and enjoy it at a park when it's sunny.. of course at an event/festival :) 

Follow Me

Check my LinkedIn for more details of my work!