What I did

I conducted a market research and found out that they are a dominant player in the market. There is no visible competitor and I assume that they could grow quickly if they reach targets properly. Therefore I did:

- Developed a short-term and a long-term digital marketing plan. In a short-term I planned to collect data which would become a base, not to do too many things at once, so that they can see what kind of change (copy? design? channel? etc) would influence better in a long-term.
- Investigated Google Ads and Google Analytics setup they built so far and improved them.
- Improved campaign contents they ran so that their message would become clearer and deliver values to latent customer.