What I did

In addition to review existing ads campaigns and products, I conducted a market research and found out that there were big barriers for people in Japan not to try an igaming: Threat towards a foreign brand and low trust. To build trust in a collectivism culture like Japan, the fastest way is to use a celebrity in a brand campaign because people could think that the company must have money to run such a campaign and be trustworthy enough to hire a celebrity. 

- Initiated research to identify market opportunities, analyse competitors, understand customer insights and built the value proposition of the products for Japan.
- Developed data-driven marketing and brand strategies including identifying targets, positioning and messaging and executed them for various products aligned with business objectives for Japan.
- Developed and executed communication deliverables including a radio and TV commercial and program, social contents and YouTube contents.
- Developed a brand and a marketing campaign.
- Launched the first igaming TV and radio programs and commercials in Japan, building great relationship with the largest casting agency there, Yoshimoto Kogyo.
- Developed a brand guideline and educated internal stakeholders with it.